University MarketingMay 30, 20192 min readThe Sound and Fury of Search We can’t continue to throw 21% of our list acquisition budget at a source that yielded us 2% of the deposits.
University MarketingMay 23, 20192 min readUse Social Media to Build a Steady Following of Eligible Prospective StudentsFind quality leads by using social media to engage with prospective students.
University MarketingApr 2, 20192 min readParing Down Search Isn’t Easy, But It’s Not ImpossibleThe days of “If you build it, they will come” are over. #highereducation #highered #search #marketing It’s getting real for most private...
