We can’t continue to throw 21% of our list acquisition budget at a source that yielded us 2% of the deposits.

The days of “If you build it, they will come” are over. #highereducation #highered #search #marketing It’s getting real for most private and regional state colleges and universities. The days of “If you build it, they will come” are over. It’s time to dig deep into what truly makes your institution unique and convey that to the fewest of the best college-bound prospects for your college. Instead of looking at Wider Net strategies, most institutions are having to pare down. Pa