We can’t continue to throw 21% of our list acquisition budget at a source that yielded us 2% of the deposits.

Find quality leads by using social media to engage with prospective students.

The days of “If you build it, they will come” are over. #highereducation #highered #search #marketing It’s getting real for most private and regional state colleges and universities. The days of “If you build it, they will come” are over. It’s time to dig deep into what truly makes your institution unique and convey that to the fewest of the best college-bound prospects for your college. Instead of looking at Wider Net strategies, most institutions are having to pare down. Pa

#emailmarketing #email #marketing #collegeenrollment #college #university #admissions #highered #highereducation Email campaigns that are successful at delivering on the vision of the schools they represent will have these three key elements: Specificity Personality Impetus This article examines the second of these three elements: PERSONALITY. Re-visit our article on Specificity Prospective students are more tech-savvy and privacy weary than they have ever been. This poses ne

Using Social Media to Recruit College Students | Part 1 #socialmediamarketing #socialmedia #marketing #collegeenrollment #college #university #admissions #highered #highereducation If your college or university isn’t actively leveraging social media for admissions, you’re missing out on new recruits. No matter the size of your school, it’s imperative to attract the attention of college-bound students, who will be spending—on average—between $18,000 and $52,000 a year. If you

The Best Way to Utilize List Sources in Search Marketing #SearchMarketing #HigherEd #HigherEducation #College There are few “laws” in search marketing. One size does not fit all non-profit colleges and universities. But if you are an institution garnering most of your freshmen from within an hour or two of campus, you need complete search market saturation to ensure your counselors are getting all they can from your search efforts. Complete search marketing saturation is comm