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University Marketing
- Mar 21, 2019
- 2 min
Personality in College Search Emails
#emailmarketing #email #marketing #collegeenrollment #college #university #admissions #highered #highereducation Email campaigns that are successful at delivering on the vision of the schools they represent will have these three key elements: Specificity Personality Impetus This article examines the second of these three elements: PERSONALITY. Re-visit our article on Specificity Prospective students are more tech-savvy and privacy weary than they have ever been. This poses ne
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University Marketing
- Mar 6, 2019
- 2 min
Your College Admissions Department Needs Dedicated Social Media Accounts
Using Social Media to Recruit College Students | Part 1 #socialmediamarketing #socialmedia #marketing #collegeenrollment #college #university #admissions #highered #highereducation If your college or university isn’t actively leveraging social media for admissions, you’re missing out on new recruits. No matter the size of your school, it’s imperative to attract the attention of college-bound students, who will be spending—on average—between $18,000 and $52,000 a year. If you
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University Marketing
- Feb 6, 2019
- 3 min
Do Not Limit Your Search To One Or Two Lists
The Best Way to Utilize List Sources in Search Marketing #SearchMarketing #HigherEd #HigherEducation #College There are few “laws” in search marketing. One size does not fit all non-profit colleges and universities. But if you are an institution garnering most of your freshmen from within an hour or two of campus, you need complete search market saturation to ensure your counselors are getting all they can from your search efforts. Complete search marketing saturation is comm
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