MIDAMERICA NAZARENE UNIVERSITY
Direct Email + Direct Mail + Social Media + Phoning
Originally purchasing annual search contracts with costs 3 times the cost of Stewart 360's services, MidAmerica Nazarene University now sees a tripled increase of student enrollment at a third of the cost. Stewart 360 tightened the geographic and demographic audience based on the school's matriculating population, using five years of historical data and in-depth analysis of the campus composition. Using this information, MNU and Stewart 360 created a print, email, social media, phoning and now direct, track-able geo-fencing campaigns that highlight the potential students' interests available on campus.
The result is a higher rate of enrollment and matriculation with a student population fully knowledgeable and invested in the quality education they are able to receive in their own backyard.